© 2019 All Rights Reserved
© 2019 All Rights Reserved
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About Cookies OKWhat is Competitive Intelligence
This is an extract from a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.
We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.
Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.
AWARE competitive intelligence courses look at all aspects of CI. Courses are customised with content tailored so as to be relevant to the client organization. Some courses are aimed at beginners to CI, while others give a deeper understanding of the topics and expect familiarity with basic competitive intelligence concepts and processes.
AWARE marketing intelligence training supports both new and experienced marketers who need to learn about or refresh their marketing knowhow. As with competitive intelligence (CI) training, courses are customised, with content tailored to be relevant to the client organisation.
Course formats range from lecture style to mainly practical. All include exercises and opportunities for in-depth discussion on the relevant concepts.
Some courses are highly interactive e.g. Primary research for Competitive Intelligence, Scenario planning and forecasting courses. Our Secondary / Online Research for CI (OSINT), and Social Media Intelligence (SOCMINT) courses are suitable for anybody responsible for investigative Internet research as a marketer, general researcher, journalist or even security roles - and not just competitive intelligence professionals. Other courses such as Competitive Intelligence Theory & Practice, Marketing Planning and our Financial Analysis course are aimed at new practitioners and SMEs (small / medium sized businesses). Marketing Research looks at all aspects including research planning, qualitative & quantitative methods, questionnaire design (including tools like SurveyMonkey) and is tailored to organisational needs. Building a Competitive Intelligence Function looks at the process needed and can serve as an introduction to the same service offered in our Research and Analysis service descriptions.
Public training courses are mostly offered through professional education organisations and our CEO, Arthur Weiss, has led CI/MI workshops worldwide. (Arthur is a faculty member of the Institute for Competitive Intelligence – leading a number of ICI courses e.g. the Open Source Intelligence workshop).
We are also pleased to have launched the AWARE Competitive Intelligence Escape Room Challenge - the first dedicated virtual escape room aimed at supporting and enhancing marketing and competitive intelligence skills for training, testing and team-building. You can try out a free sample showing how this works at our Escape Room sampler.
AWARE competitive intelligence courses look at all aspects of CI. Courses are customised, with content tailored to be relevant to the client organisation. Course formats range from lecture style to mostly practical, with attendees focusing on their business's competitive position. All include exercises and opportunities for in-depth discussion on the relevant concepts. Some courses are aimed at beginners to CI, while others give a deeper understanding of the topics and expect familiarity with basic CI concepts and processes.
AWARE marketing intelligence training supports new and experienced marketers who need to learn about or refresh their marketing knowhow. As with competitive intelligence (CI) training, courses are customised and practical, with content tailored to be relevant to the client organisation and its needs.
Instructor very helpful & clarified all points. Easy to understand and follow.
Opened up new (yet obvious) areas to research on customers and competitors. Now feel able to set up a rounded CI system! Watch this space.
This was one of the best presentations I’ve been to in the past several years
Awesome information and workshop.
I truly thank you for the great two day programme. I was really fortunate to be part of this programme. It was very informative, very well presented, plus enjoyable. I have learned so much from your training that will assist me in my workplace.
Good mixture of case studies, practical examples and group discussion….course material was very comprehensive, providing a good reference guide following the course.
I found the material extremely relevant and valuable. I also found your teaching very motivating and focused. I have discussed the course content with my team members and they were all very impressed. I hope to implement some changes in our strategy based on what I learnt on the course as soon as possible.
I do feel that this course will benefit me personally in my role as a market intelligence analyst.
The seminar was very useful, interesting (I didn’t find myself bored, which I am easily), and it left me with the feeling of wanting more and the desire to go after the chase.
Your workshop was very successful. It was not only interesting but was well presented and participants who wrote to me said they were very impressed also by the methodology and the systematic way of your training session.
